A complete launch of a new coffee under the Gevalia brand – built on craft, tradition, and the distinct heritage of Gävle. Our brief covered naming, concept development, storytelling, logotype, and packaging design.

We landed on Gevalia Heritage Selection as the name, anchoring it in the brand’s flavourful history and regional roots.
The launch phase activated the sales force with field tools and POS materials. We then built a dedicated brand website and launched Heritage Club – a content hub offering education, seasonal coffee drink recipes, and flavour pairing inspiration. A mobile-optimised coffee school completed the experience, giving consumers everything they need to brew the perfect cup.