It began with the launch of Philadelphia with notes of Västerbottensost® – Philadelphia’s most Swedish flavor to date, and a unique meeting between two strong brands. Our assignment was to take the news all the way into stores with an activation that made it clear, attractive, and impossible to miss.
But the story didn’t end there.
In the next activation, we broadened the communication from a single product launch to Philadelphia’s entire flavored range. The starting point was the small-meals trend – more people choosing smaller, more flexible meals throughout the day. That became the concept:
Flavorful small meals.
With campaign expressions, in-store materials, and recipe inspiration developed together with Köket.se, we showed how Philadelphia can elevate everything from a quick snack to a simple lunch. Västerbottensost® kept its role as the news hook, but now became part of a bigger story:
More flavors. More occasions. More ways to enjoy.