CHICKY MOMENT
New product launch campaign for ChickyPack – four frozen chicken fillets, uniform in size, designed for equal cooking time and flexible use. Smart perforated packaging makes it easy to separate fillets one by one, making it as relevant for solo households as it is for families.
We developed the campaign concept ”Create Your Chicky Moment” – built around three distinct situations: the personal moment, the family moment, and the shared moment. The campaign was deployed across touchpoints from broadcast and out-of-home, through to in-store activation and food inspiration content at point of purchase.
Concept · Launch · TVC · POS materials · Social media
CLIENT:
Kronfågel
AUDIENCE:
Consumer / Grocery retail
