YOU'VE GOT A FRIEND IN PHILLY
Four times a year, we develop retail activations for Philadelphia across Sweden – from new product launches to seasonal themes.
The constant: communicating versatility. Philadelphia isn’t just for spreading. It’s a cooking and baking ingredient. Every activation is built around that idea – under the platform ”You’ve got a friend in Philly” – connecting product utility to genuine consumer occasions.
Concept • POS materials · Trade sell-in · Film · Digital
CLIENT:
Mondelez
AUDIENCE:
Consumer / Grocery retail
