Our role: creative inventor. Brief: drive volume year-round, not just at peak.

For Christmas, the question was how to showcase the full Marabou range – Mjölkchoklad, Noblesse, Twist, Daim, Aladdin, NonStop, Toblerone, Engelsk konfekt – in a way that was as irresistible as the products themselves. The answer: the Chocolate House. What started as a creative concept is now a retail fixture across Sweden every December.

For summer, the brief was the opposite challenge – chocolate sales drop in favour of ice cream and soft drinks. In collaboration with ICA’s half-litre ice cream, we invented the Ice Cream Mice: a playful, seasonal concept that brought Marabou into the summer occasion and back onto shopping lists.